Max’s Resort Inspired Holiday Collection Unveiled

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‘Holiday Collection’, the latest offering from clothing brand Max is all set to provide a one-stop solution for the entire family with a vibrant new range of resort inspired apparel. The collection features easy comfortable outfits in diaphanous fabrics as well as printed vests, long tunics, linen capris and floral kaftans. Fun flip flops and chunky beaded neckpieces and bracelets can be used to accessorize the range.

Juicy fruits, palm leaves and exotic bird graphics prints have been extensively used in the collection. The variety of design elements include burnt outs, printed twills, embroidered single jerseys, ribbed vests and yarn dyed vibrant stripers. Summer essentials like funky sunglasses and hats have also been included in the range.

Max is the international value fashion brand of Dubai-based Landmark Group. The brand was launched in the UAE in May 2004 with a unique concept of delivering international fashion and value to the discerning shopper.

Crusoe Introduces Sportswear Collection

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Premium innerwear brand, Crusoe has launched a sportswear collection which includes Tees, crew shirts, vests, briefs and mini trunks. Crusoe is available at Central, Spar Hyper Market, Crusoe exclusive outlets and other leading textile showrooms as well as its online platform.

With Crusoe sportswear, the brand aims to create a well-designed, obsequious range which can be worn both in the gym and at home. Made from 100 per cent combed cotton fabric, the range offers both design and value. The racer-back and square-neck Tees are specifically designed for sports and work-outs. The crew shirts are made from a perfect blend of combed cotton and elastane ensuring maximum comfort. The range offers an exclusive line of sumo track pants and explorer perfect for sports as well as lounge wear.

The price range for the vests and tees vary from Rs 174 to Rs 365, the sumo tracks are priced between Rs 449 and Rs 575. Crusoe also introduced a new style of briefs – Tribe, Amazon & Quest with a broad waistband that provides style, comfort and supportive fit. The briefs range from Rs 149 to Rs 165.

Duke introduces sportswear

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Duke Fashions now plans to launch sportswear segment to add to its shelf and retail space apart from exploring new export markets. The company is now branching out into new segments to provide an exhaustive range of products such as T-shirts, jackets, sweaters, sweatshirts, tracksuits, thermals, jogging suits, shirts, denims and trousers, value packs, lounge wear and accessories for men, women and kids. Highlighting the strategy for growth, Kuntal Raj Jain, Director, Duke Fashions said that they are targeting a turnover of Rs 250 crores next fiscal and also have plans for an IPO and PE funding in the near future. Currently they are just watching the market behavior and waiting for the right time to strike.

The brand is well established in most states through more than 300 EBOs and over 3,000 MBOs. With the help of its exhaustive advertising and promotional campaigns, the company has entered the markets of UAE, Sri Lanka, Nepal, Bangladesh and Jeddah. Moreover the products are also exclusively placed at big chain stores like Reliance, Bharti Wal-Mart, Metro, Spar, Coupon, Megamart, Carrefour and Central, Brand Factory and e-commerce platforms such as Yebhi.com, Fashionandyou.com, and so on.